Trustworthy AI (TAI) refers to the development and deployment of AI systems that are lawful ethical, and robust. It is about ensuring that AI technologies are developed and used in a way that benefits society while minimizing the potential harms.
Lawful
respecting all applicable EU
laws and regulation
laws and regulation
Ethical
respecting ethical principles
and values defined by EU AI Act
and values defined by EU AI Act
Robust
robust from technical and
application perspectives
application perspectives
Why is TAI important for European Business?
Trustworthy AI is a competitive advantage especially for small and medium-sized enterprises (SMEs) and public sector organisations, because it:
Builds trust in AI
Trust is essential for all organizations, especially for SMEs, and public sector organizations. In the AI era, customers are more likely to engage with businesses that use AI responsibly. Therefore, Trustworthy AI demonstrates the commitment of a company to ethical AI practices that are compliant with the law, ensuring the protection of customer data, while also providing fair and transparent AI services.
Reduces AI-related Risks
AI systems are bound to mistakes. Trustworthy AI practices help mitigate these risks, preventing potential harm to customers, building and maintaining business reputation.